To successfully execute our vision, we've identified the key roles, skills, and experience required across each phase of our growth journey.

Leadership Team

Chief Executive Officer (CEO)

Strategic leader with construction industry expertise to drive the company vision.

Key Requirements:
  • Experience in construction industry or materials supply chain
  • Track record of successful startup leadership
  • Strong network within the UK building industry
  • Ability to secure funding and partnerships

Chief Technology Officer (CTO)

Technical leader responsible for platform architecture and development strategy.

Key Requirements:
  • Experience building marketplace or e-commerce platforms
  • Background in scalable web and mobile application development
  • Knowledge of inventory management systems integration
  • Experience leading development teams

Chief Marketing Officer (CMO)

Marketing strategist to drive user acquisition and merchant partnerships.

Key Requirements:
  • Experience in B2B and B2C marketing
  • Understanding of both tradesperson and merchant acquisition
  • Digital marketing expertise with focus on conversion
  • Experience building marketplace platforms from zero to scale

Chief Operations Officer (COO)

Operations expert to manage logistics, delivery systems, and merchant relationships.

Key Requirements:
  • Supply chain management experience
  • Knowledge of building materials logistics
  • Experience coordinating multi-vendor delivery systems
  • Process optimization background

Technical Team

Full-Stack Developers (3-4)

Engineers to build and maintain the core platform functionality.

Key Requirements:
  • Experience with React/React Native for cross-platform development
  • Node.js microservices architecture expertise
  • GraphQL API development skills
  • MongoDB and Redis database experience

UX/UI Designer (1-2)

Designers to create intuitive interfaces for both web and mobile platforms.

Key Requirements:
  • Experience designing for both web and mobile interfaces
  • Understanding of tradesperson and construction workflows
  • Ability to create intuitive interfaces for complex calculations
  • Portfolio showing clear, functional designs for professional users

DevOps Engineer (1)

Infrastructure specialist to ensure platform reliability and scalability.

Key Requirements:
  • AWS cloud infrastructure experience
  • CI/CD pipeline implementation skills
  • Kubernetes container orchestration knowledge
  • Security implementation expertise

QA Engineer (1)

Quality assurance specialist to ensure platform reliability and user satisfaction.

Key Requirements:
  • Experience testing cross-platform applications
  • Automated testing implementation skills
  • Understanding of real-world usage scenarios
  • Attention to detail and edge case identification

Business Development Team

Merchant Relations Manager

Specialist to recruit and onboard builders' merchants to the platform.

Key Requirements:
  • Experience in building materials supply industry
  • Strong network of contacts with UK builders' merchants
  • Negotiation skills for partnership agreements
  • Understanding of inventory management systems

User Acquisition Specialist

Marketing specialist focused on tradesperson and contractor acquisition.

Key Requirements:
  • Experience in tradesperson and contractor markets
  • Understanding of construction industry workflows
  • Digital marketing expertise for targeted acquisition
  • Event and trade show experience

Customer Success Manager

Support specialist to ensure user satisfaction and retention.

Key Requirements:
  • Construction industry background
  • Experience supporting B2B customers
  • Problem-solving and relationship management skills
  • Ability to gather and implement user feedback

Support Functions

Finance Manager

Financial specialist to manage marketplace economics and investor relations.

Key Requirements:
  • Experience with marketplace business models
  • Understanding of transaction processing systems
  • Expertise in SaaS metrics and unit economics
  • Fundraising and investor relations experience

Legal Counsel

Legal expert to ensure compliance and manage contractual relationships.

Key Requirements:
  • Experience with e-commerce and marketplace regulations
  • Knowledge of data protection and GDPR compliance
  • Contract drafting and negotiation skills
  • Understanding of payment processing regulations

Phased Hiring Approach

Strategic team growth aligned with our rollout strategy

1

MVP Launch (Birmingham)

  • Core leadership team (CEO, CTO)
  • 2 Full-Stack Developers
  • 1 UX/UI Designer
  • 1 Merchant Relations Manager
  • Finance Manager (part-time)
  • Legal Counsel (contracted)
2

Major City Expansion

  • Complete leadership team (add CMO, COO)
  • Add 1-2 more developers
  • Add DevOps Engineer
  • Add QA Engineer
  • Add User Acquisition Specialist
  • Add Customer Success Manager
  • Finance Manager (full-time)
3

Nationwide Rollout

  • Expand development team as needed
  • Add regional Merchant Relations Managers
  • Expand customer success team
  • Add specialized marketing roles
  • Build out operations team for logistics

Advisory Board Recommendations

Strategic advisors to complement the core team

To complement the core team, we recommend recruiting advisors with:

  • Senior experience at major UK builders' merchants
  • Background in successful marketplace startups
  • Construction industry innovation expertise
  • Supply chain optimization experience
  • Investment and fundraising networks

Budget Considerations

Financial planning for team development

For the initial 12-month MVP phase, budget for:

  • 8-10 full-time team members
  • Contracted specialists as needed
  • Competitive salaries to attract top talent in tech and construction
  • Employee stock option plan to align incentives
  • Office space in Birmingham with good access to merchant partners

Success Metrics for Team Performance

Key indicators to measure team effectiveness

Development Speed

Speed of product development milestones

Merchant Metrics

Merchant onboarding rate and retention

User Economics

User acquisition cost and lifetime value

Platform Performance

Platform uptime and performance metrics

Team Satisfaction

Team retention and satisfaction

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