A phased approach to market entry and nationwide expansion
A strategic, city-by-city expansion plan to build a nationwide network
Months 1-6
Launch our Minimum Viable Product in Birmingham to validate the concept and gather initial user feedback.
Months 7-18
Expand to five additional major UK cities, incorporating learnings from the MVP phase to refine the platform.
Months 19-36
Complete nationwide expansion to cover all major UK regions, establishing mybuildersmerchant.uk as the market leader.
Year 4+
Expand the platform to select international markets with similar construction industry dynamics.
Our approach to acquiring users and merchants in each market
Our multi-channel approach to acquiring builders, contractors, and self-builders:
Our approach to building a comprehensive network of merchants in each market:
We will track these critical metrics to measure success and guide our expansion:
| KPI | Phase 1 Target | Phase 2 Target | Phase 3 Target |
|---|---|---|---|
| Monthly Active Users | 3,000 | 20,000 | 150,000 |
| Active Merchants | 50 | 300 | 2,000 |
| Monthly GMV | £250,000 | £2,000,000 | £10,000,000 |
| User Retention (90-day) | 70% | 80% | 85% |
| Merchant Retention (Annual) | 80% | 85% | 90% |
| Average Order Value | £1,800 | £2,200 | £2,500 |
| Cost Per Acquisition | £120 | £95 | £65 |
Identifying potential challenges and our strategies to address them
Risk: Resistance from traditional merchants to adopt new technology.
Mitigation Strategy:
Risk: Challenges integrating with diverse merchant inventory systems.
Mitigation Strategy:
Risk: Resistance to changing established procurement methods.
Mitigation Strategy:
Risk: Established players developing similar solutions.
Mitigation Strategy:
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